AI has got a lot more useful this year.
The assistants from Claude, ChatGPT, Microsoft and Google can now get on with work while you're busy with something else. They can go through your inbox overnight and have replies drafted by the morning. And they're far easier to use than they were even a few months ago.
It's a bit like taking on a really bright graduate: friendly, quick and easy to work with, but new to your business.
So, like anyone new, they need showing the ropes. That's where we come in.
It starts with getting to know your business.
We work with what you already use where we can, whether that's Claude, ChatGPT, Microsoft Copilot or Google Gemini. If something else would suit you better, we'll tell you.
- 01
The Audit
We sit down with you and your key people and go through how the business really runs: where the week goes, and what's waiting on you when it shouldn't be.
- 02
The plan
You get a written plan in plain English: what to hand over first, and what stays with you.
- 03
Setting it up
We set everything up around the way you already work, and write down how the business runs so the AI gets it right.
- 04
Getting it used
We train you and the team on real work, then come back after thirty days to see how it's going and what's next.
You stay in control. Everything starts small, and nothing moves on until you're happy with the work.
Arrange a conversation
How it went for Marshall Harrison.
Marshall Harrison runs premium corporate hospitality. When we started, a lot of the business ran through one person. We got what was in his head written down, joined up the outreach, and built the follow-up.
“Bringing Machine Taste in has been one of the best decisions I've made for the business in a while. They built us an operating system that fits exactly how we work. Every morning a clear plan lands in my inbox telling me what matters that day, so I start ahead of it. They mapped the whole business into simple systems the team can actually use, and they're using them to find and win new business. The outreach system yielded replies and deals in days.”
James RolphCEO, Marshall Harrison
Photography from Marshall Harrison events.
Read the full storyOwner-led, quality-first businesses, where the standard is the product.
Premium hospitality and events
The people behind exceptional events, with more time for the guests.
Construction, architecture and high-end homes
A clearer view of every project, so the team can take on more.
Property and interiors
Faster, sharper client work, and a studio that keeps its standard as it grows.
Creative and production studios
Senior people back on the craft, with the admin around it handled.
Professional and advisory firms
Partners spending their hours on judgement, not drafting and admin.
Restaurants, bars and members' clubs
A tighter operation behind the scenes, so the room out front can shine.
If your business runs on quality and judgement, we can help.
Arrange a conversationA normal Tuesday.
Other good places to start: proposals and tenders, following up warm contacts, and writing down how you work so every new starter picks it up the same way.
- 07.00
Your morning brief lands. Two things need a decision from you, a supplier's running late, and three replies are ready to go.
- 09.40
A client wants to move their event. It's flagged for you, with the booking and the last few emails attached.
- 11.15
Three follow-ups written in your voice, waiting for your yes.
- 16.00
The pipeline's up to date from today's emails and calls.
- Friday 15.00
Your weekly round-up. What moved, what's stuck, and who's on it.
Your taste is the asset. We amplify it.
You've built your business on judgement: knowing what good looks like, and what to say yes to. That's what your clients are really buying.
We write down your standards and the way you make decisions, so the AI works to them. The calls that matter still come to you, and the work still sounds like you.
It's probably moved on since you set it up.
If you set up ChatGPT, Claude or Copilot a while back, there's a good chance it can do a lot more now. In a day or two we'll bring it up to date and make sure you're on the right plan.
Tell us what's taking up your week.
Start with a chat. We'll give you a straight view of where AI could help your business, and where it wouldn't.
Or email dom@machinetaste.com